Getting Here Royal Leamington Spa is located in the heart of England near many major transport links. Read More. Car Parking Town parking is fair and inexpensive, with spaces available both on-street and in car parks. Getting Around Town With a town centre of around a third of a mile square, getting around couldn't be easier. Where to Stay Are you planning a stay in Leamington for a weekend or just visiting on a day trip? Royal Leamington Spa — Family of Websites. Latest Tweet. We decided the most powerful tool for changing attitudes would be a video incorporating; images, statistics, footage in Leamington, music and testimonies of homeless individuals.
This was achieved through various filming sessions, where we obtained footage within Leamington Spa. Within our video we used many different persuasion techniques in order to change behaviour and attitudes, hopefully resulting in a decrease in prejudice and an increase in donations. These techniques are included in more detail within our subsequent essays.
However, to summarise:. This effect is also exaggerated when people share and re-watch our video on social media. This helps draw parallels between all members of society and the homeless and shows how many different people from different backgrounds can be affected. Ultimately, the aim here is to break down stereotypes associated with homelessness. Mere Exposure: Zajonc suggests that we prefer what we are exposure to more. Many people have limited interactions and knowledge of homeless people but by exposing them to more information about homeless people through our video helps them to appear in a more positive light and helps breakdown the associated stereotypes.
Cognitive dissonance: This video helps to reduce the stigma towards homelessness. Pre-existing negative views or thoughts about the homeless are challenged by our video, forming conflicting attitudes and information. This therefore needs to be resolved and is most likely to be done by creating new, more positive behaviours and thoughts in line with the messages from our video Festinger, Contrast effect: We used juxtaposition to contrast different areas of Leamington.
This helped highlight how different parallel lives can be from one another and helps with our aim to raise awareness of homelessness. Source relatability and credibility: The video helps show similarities between the homeless and other members of society.
Within the video much of the information and experiences comes from homeless people and therefore provides a credible source.
Research has found that having a relatable and credible source can increase the level and success of the persuasive message Hovland et al. We ask people to consider helping the homeless by challenging their negative views or by donating to The Salvation Army throughout the video. Commitment: Towards the end of our video we included some questions.
These start with small commitments such as by saying hello and build to bigger, more time consuming requests. This use of graduated commitment makes it more likely that the larger requests to help the homeless will be agreed to and carried out. This again increases that likelihood of subsequent requests being agreed to. This helps create behaviour change and help the homeless due to the nature of our requests. Emotion: The emotion of guilt is likely to experience whilst watching our video and has been found to increase charitable giving and behaviour change Hibbert et al.
For example, we show a damp, dark doorstep and ask if you would like to sleep there? This may evoke feelings of guilt due to viewers realising that homeless people have no choice, whereas you do. Norm of reciprocity: Our video features a homeless man playing the bongo drums.
Here the norm of reciprocity is acting Gouldner, This is because many people walk by listening to him playing his music and feel a need to give something back in return, often money.
Observing other sharing, commenting and liking the video on social media increases the likelihood that other individuals will also replicate these actions. I had to travel from Leamington to campus and further such as Earlsdon for exec meetings or socials; and after a while, it was very tiring.
If you also like to study on campus for long hours or a student involved heavily in societies, I would suggest living closer to campus if you feel like you want to go home during the day.
Without a car, most students stay on campus the entire day if they have events going throughout their schedule; whereas if you live closer to campus, you can easily catch a bus back home, freshen up, and return to campus. If this is hugely incorrect or based on the amateur studies and surveys I have asked around over the past two years, please inform me and I will take it down. I do not mean to offend anyone. I have many testimonies of students from these cultures that complain about living in Leam because of these factors and move back to a place closer to campus because they have no car.
However, those people who do have a car do not mind living in Leamington since it is a nicer area and they have the option of more convenient transport rather than taking the bus. Living in Leamington Spa North vs. South Before reading this, I must ask that readers take into consideration that these information are self-experienced and also gathered through the testimonies and surveys of students class of Wait, have I mentioned that? Conclusion Living in Leamington Spa was a blast because it was a really beautiful city to live in.
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